Unwritten Chapters
Inside CANYON//SRAM Racing, where a new generation is writing the future of women’s professional road cycling.
Synopsis
At the first-ever Women’s Tour de Romandie, after 75 editions held exclusively for men, Unwritten Chapters goes inside CANYON//SRAM Racing. Following riders and team staff through the intensity of competition, the film explores the emotions, ambitions and realities shaping women’s professional cycling.
The edge
With intimate access to CANYON//SRAM Racing throughout the race, Playground captures life beyond the finish line: the pressure, the bonds within the team and the determination required to compete at the highest level. More than a race film, Unwritten Chapters gives a voice to the athletes helping move women’s cycling forward.
Diffusion
Released across CANYON//SRAM Racing, athlete and partner platforms, the film was supported by short-form social content and event screenings. Its digital campaign reached more than 100,000 viewers and carried the conversation around women’s cycling far beyond the race itself.